The next GIDE event will take place in Milan, October, 5th-8th 2015 at School of Design – Politecnico di Milano and during the greater ExpoMilano2015 event.

Here some information about the theme of this 4-days workshop:

CampUS – among+for+with students&citizens

Sometimes cities host big events that change their landscape.

So, nowadays, everyone can walk through Milan and look around its renewal. You can sit in front of the Darsena, where the water canals finish their running; you can take the train to Expo site; you can walk in Piazza Gae Aulenti and observe the new skyscrapers; you can use a car and bike sharing; you can spend your time visiting new museums and historical places… EXPO fostered a wide process of urban regeneration throughout the whole town of Milan with the renewal of some districts, involving the public transport development, new spaces for culture and tourism, and an increasing demand for hospitality facilities.

However, a city is shaped by the everyday life of its people. We live in it, love, eat, study, work, have free time, run, buy, tackle, meet each other. Lots of “little acts” happen in places that became part of our life, some rituals of ours repeat in the same places and we grow close to them. The city became the scenery of our daily gestures, of our little and great stories. Therefore designing a meaningful place means design a narrative environment that will tell users and transients a story.

University campuses are some of these places. Every day, thousands of students and teachers move towards the university and spend there most of their day. They could tell you lots of emotions and scenes happened in this place. They bring with them their own personality, their different cultures: lots of them come from other countries or other regions. They are living in the neighbourhood where the campuses were built. And the neighbourhood opens to them, hosts and meets them, growing with them.

campUS title stands for this connection among the campus and the university area, the students and the citizens.

CampUS as a place for students and citizens

CampUS as a collector of skills, competences, creativity to be used in the town

This is happening to Politecnico di Milano School of Design. Located in the Bovisa district of Milan, with a strong industrial past which let us landmarks, cultural heritage buildings, new development areas, the campus is slowly becoming a place open to the city and the citizens.

During the workshop, we will ask students – divided into 12 groups – to work on 12 stories related to 12 moments of a regular day of a student in Milan. Each moment is connected to 12 significant places in Milan: these places and these moments will be the projects’ inspiration: a happy hour at “Camparino” or a running session in the Parco Sempione or a lecture in Triennale and many more.

The goal of the workshop is to design 12 temporary settings about these stories and these places through micro-settings and digital tools, to increase the comprehension and connection between the city users and the urban spaces. We would like to collect the whole city and its daily gestures in our university, and ideally open it towards the Milanese and local inhabitants. No more a Campus and the city, but an ideal connection among them, where stories and places could feed each-others and grow together: a campUS.

Each group could choose to both work on micro-set and digital stories, or to focus only on one of them.

The micro-set will represent and redesign the visited place and the activities done there during the city guided tour in the first workshop day (starting from a basic structure realized thanks to the collaboration of “Exhibition Lab” – Design Department). Students will use the recycled materials provided in big-boxes and specific ones in personal “mystery boxes”.

As regards the digital stories, students will be asked to collect physical and digital material from the exploration activities and they will be given some tools for the creation of characters and digital stories from the collected material. They will be published online on the GIDE website and on the social networks. ImagisLab – Design Department coordinates these activities.

The micro-settings will be “activated” during the final presentation in the Bovisa campus with selected performers, the acting company Teatribù, embodying the story and giving life to the space.



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